Our values

At BeGiftee, we help people gift better.

And when a product enters something as personal as a gift, how it's done matters as much as what it does.

This page exists to explain, clearly and straightforwardly, what principles guide BeGiftee and what you can expect from the platform.

The user comes first

BeGiftee exists to help you, not to take advantage of you.

Every decision we make—from a new feature to a phrase in the interface—is evaluated with a very simple question:

Does this make gifting easier, calmer, and more accurate?

If something benefits the business but worsens the gifting experience, it's not done.

We don't want you to spend more time on BeGiftee.
We want you to get the gift right and get on with your life.

Gifting well should be easy

Gifting is already a beautiful gesture.
BeGiftee isn't here to correct it or teach you how to do it "better."

We just believe it can be easier if you have the right context.

That's why BeGiftee focuses on:

  • helping you express what you like
  • giving peace of mind to whoever gifts you
  • reducing doubts without spoiling the surprise

Technology serves that goal, not the other way around.

Radical transparency

We don't believe in hidden mechanisms or fine print.

At BeGiftee:

  • we explain what data we use
  • we explain what it's used for
  • we explain when something is sponsored
  • we explain when technology intervenes

If you see a suggestion, you can know why it's there.
If you see a sponsored link, we indicate it clearly.

Trust isn't asked for. It's built.

Privacy by default

Gifts say a lot about a person.
That's why we treat that information with special care.

BeGiftee:

  • doesn't sell personal data
  • doesn't create commercial profiles
  • doesn't share information with third parties for advertising

The data you enter is only used to:

  • show your gift profile
  • help others get it right with you
  • improve the experience within BeGiftee

Nothing else. Not even anonymously.

Responsible use of technology (including AI)

BeGiftee uses advanced technology, including artificial intelligence, but with very clear limits.

AI in BeGiftee:

  • helps interpret what you write
  • suggests related ideas
  • reduces friction when creating your profile

AI never:

  • decides for you
  • forces choices
  • acts without your confirmation

When content has been generated or suggested with AI help, we indicate it visibly.

Technology accompanies. You decide.

Ethical monetization

BeGiftee is free and has no subscriptions.

To sustain itself, BeGiftee may earn revenue through:

  • affiliate links on specific products
  • transparent collaborations with stores

This means that:

  • the price doesn't change for you
  • you can buy wherever you want
  • sponsored links are identified

We never force purchase decisions.
We never prioritize revenue over trust.

If a way of monetizing threatens the gifting experience, it's not used.

The surprise is sacred

One of the most important emotional values of gifting is the surprise.

That's why:

  • the gift receiver never sees what's being bought
  • never sees who's handling each gift
  • never receives notifications related to purchases

BeGiftee coordinates those who gift, but always protects the receiver.

What BeGiftee will never do

So there's no doubt, there are lines we won't cross.

Use dark design patterns

Sell data, not even anonymously

Use black mage psychology to manipulate decisions

Prioritize revenue over real utility

These limits are non-negotiable.

A personal commitment

BeGiftee was born from a very simple conviction:

It's possible to create useful, sustainable, and respectful products without betraying principles.

This isn't legal text or an empty promise.
It's a guide that conditions how BeGiftee is designed, developed, and how it evolves.

— José Manuel Blasco, Founder of BeGiftee